Interview with Arthur Lee

Our CEO sat down with MSN to talk about how we came to be and how our business has changed since the pandemic.

I: Congratulations on your recent new showroom launch in Los Angeles. How is the new showroom different from Rove's previous LA store location and what can consumers expect?

AL: I think the showroom is a reflection of how far we have come as a brand. Our previous Melrose Showroom was our first LA showroom and was just under 1,500 sqft. At the time we weren’t sure what exactly we wanted in our showroom space. Fast forward to today, and the new Melrose Flagship Showroom showcases more than just beautiful furniture. Previously the old REVOLVE HOUSE, our new showroom has 3 floors including a rooftop patio totaling just under 9,000 sqft. As you walk through the showroom, you will be able to see our top sellers across all categories including living room, bedroom, dining, office, and outdoor.

I: In the growing modern luxury furniture market, it seems Rove is attempting to own its most accessible, entry level niche? Would you agree with that characterization of your strategy and what is Rove doing differently than other competitors in the space like West Elm and CB2?

AL: Rove Concepts started with the goal of offering high-quality, design-driven furniture without the high-end cost and we continue to stand by this goal. By owning all aspects of business in-house including but not limited to design and production, we can be agile in keeping up with the latest home trends and bring costs down by shipping directly to consumers.

I: Tell us about your new collaboration with the Oppenheim Group that recently grabbed mainstream attention? How did that come to be? Should we expect to see Rove on the next season of Selling Sunset?

AL: The collaboration between Rove Concepts and the Oppenheim Group came together naturally. A prestigious luxury real estate company and a modern furniture brand that brings a sense of sophisticated luxury to people’s living space, our shared values and common industry interests led us to realize the potential of collaborating together.

I: As we approach the holidays and the turn into 2024, tell us about what exciting new developments and projects we can expect from the Rove pipeline. 

AL: We have many exciting projects coming on to the horizon including more showroom expansions across North America including NYC and San Diego in the next few months. We also have a new collection that we are excited to showcase that takes on more of a Scandinavian approach to design later this year. 

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